La Verne Business Ads from 1946

I was born in 1946 in Park Avenue Hospital in Pomona at a time when my parents lived at 1970 Seventh Street in La Verne. I am posting a sampling of advertisements from various sources published that year for La Verne businesses.

Here is an ad for the First National Bank of La Verne from the 1946 Bonita High Echoes yearbook. The bank was located at 2307 “D” Street, now the site of Aoki Japanese Restaurant. The bank occupied that spot from 1910 until 1954 when a new building was built one block north at 2079 4^th Street, now Bonita Avenue:

This ad for Baker’s Sweet Shop was published in the 1946 La Verne College Lambda yearbook. The building was replaced in 1980 by a two-story suite of offices and it now houses a variety of businesses:

The 1946 Bonita Echoes published this ad for Bishop’s Cleaners at 2336 “D” Street. That building now houses Wild Earth Spa:

The La Verne Leader ran this ad for La Verne Feed and Fuel on December 13, 1946. This building eventually became the La Verne Fire Station and was located where the parking lot for the present Fire Station now sits at the northeast corner of 3rd and "C" Streets. Note the sale of coal and coke for heating and cooking:

This ad for Everybody’s Garage was published in the April 12, 1946 issue of the La Verne Leader. The garage was located west of City Hall on property now occupied by the La Verne Public Safety Building:

The 1946 Bonita Echoes contained this ad for Chuck Overholtzer’s Insurance business. He was City Clerk at this time and had his business office at City Hall. City Hall at that time was located where the Police Station parking lot is now:

This ad, also from the 1946 Echoes, is for La Verne Malt Shop. It occupied the western-most building of the three buildings (2121, 2123 and 2125 3^rd Street) that now house Henderson Insurance Services, 2123 3^rd Street:

The 1946 La Verne College Lambda had this ad for Jack Chesney’s Tractor and Truck repair shop. It was located in a building that is now occupied by two businesses, Serendipity Spa Boutique (2134) and Chase’s Restaurant (2136):

This is the masthead from the December 13, 1946 issue of the La Verne Leader. A weekly newspaper, the Leader began in 1910 as the Lordsburg-La Verne Leader. In 1946 the Leader was located in an area that is now a driveway on the west side of the Telephone Building:

The Leader for April 12, 1946 ran this ad for the dental office of Dr. Worth. The building (2122 Bonita Avenue) is now occupied by a Mexican Restaurant:

In the same issue of the Leader is an ad for Smith Realty, across the alley to the east from Dr. Worth. The building is now occupied by La Verne Animal Hospital:

The 1946 Echoes carried this ad for Entre Naranjos Café, located at 1917 Foothill Blvd. Entre Naranjos is Spanish for Among Orange Trees. The café later became The Old Corral. The building is gone as are the orange trees. A building at the northwest corner of Emerald Avenue, numbered 1911 Foothill Blvd., houses several businesses and is located approximately where the café was: