The Bobeteria Grocery Store

   This post is about a new grocery store that opened in La Verne on March 29, 1924. The Bobeteria was the brainchild of T. H. (Bob) Williams, who had been in business for himself as a grocer in La Verne since 1913. He operated Bob's Grocery on the West side of what is now the 2300 block of "D" Street, one door North of the First National Bank, which was located on the Northwest corner of 3rd Street. He decided to give his customers a new option so he opened a self-serve store next door to the North in a building that formerly housed a bakery, now (December 2, 2013) the site of House of Wings Sports Bar. He could offer lower prices because he required fewer staff, gave no credit and provided no delivery service. Both businesses did well and customers could choose between the two stores depending on their needs and circumstances.

   Bob transferred some of his staff to the the new store, including Otis M. Welch, who served as manager. Otis was married to my grandmother's sister, Myra (Brooks) Welch.

This article from the La Verne Leader dated March 27, 1924, announces the opening of the Bobeteria.

Photo of the Bobeteria taken between 1927 and 1932.